About us
We grow businesses
the right way.
Pura Vida Growth is a creative consultancy rooted in Costa Rica and built for founders who believe that how you grow matters as much as how fast you grow.
Our story
Born from a belief.
PVG started because we kept seeing the same problem. Founders with great ideas, real products, and genuine passion were being failed by generic marketing that had no soul and no strategy.
We are a team of strategists, designers, writers, and operators who believe that business growth is a human project. Not a funnel. Not a formula. A relationship.
We work with startups, growing SMEs, established brands, and foreign companies entering Costa Rica. What they all have in common is that they deserve to grow and they are ready to do it right.
Founded
2022
San José, Costa Rica
What we believe
Our values.
Authenticity over performance
We say what we mean and mean what we say. No fluff, no filler, no vanity metrics.
Slow growth is real growth
We believe in building things that last. Not hacks. Not shortcuts. Foundations.
The jungle teaches patience
Costa Rica's biodiversity took millions of years. The best brands take time too.
People first, always
Every strategy we build starts with a human being on the other end of the experience.
The team
The people behind PVG.
Federico Rojas
Founder & CXO
Founder & CXO. Master's in Science of Entrepreneurship. Leads strategy, client relationships, and business development. Writes Barefoot Sundays on LinkedIn weekly.
San José, Costa Rica
LinkedIn
David Porras
Co-Founder & CCO
Creative direction and brand strategy. Oversees every creative output across all clients. The visual and narrative soul of PVG.
Costa Rica
Amanda Valverde
Creative Media Strategist
Media campaigns, project coordination, and social media management. Keeps the content machine running with purpose.
Costa Rica
Diana Lang
Operations
Operations management and creative project coordination. The backbone that keeps everything moving smoothly.
Israel
The Collective
Bigger than one company.
PVG is part of a collective of companies built around the same belief: that business should be good for people, good for places, and good for the planet.
Pura Vida Growth
Creative Consultancy
Strategy, brand, marketing, and AI integration for founders who want to grow with intention.
Good House Hospitality
Hospitality and Experiences
A hospitality brand rooted in Costa Rican culture — built around a clear identity, not a marketing concept.
JRC
Legal and Accounting Partner
Our trusted partner for legal and accounting services in Costa Rica. When our clients need legal or financial guidance, JRC is who we call.
How it works
Working with PVG. Step by step.
From first conversation to measurable results. Here is how we move together.
01
Discovery Call
02
Deserve to Grow Audit
03
Strategy Session
04
Execution
05
Measure and Adjust
Ready to meet us?
The best way to understand what we do is to have a conversation. No pressure, no pitch. Just a real talk about your business.