Our brand looks inconsistent across channels.
A brand looks inconsistent across channels when every surface was solved by whoever happened to be free that day, and that is what customers read as improvised. In Brand & Experience, Pura Vida Growth defines how the business is understood, expressed and experienced, and leaves that definition running: the promise gets decided once and every surface says it in its own format. After that, a voice system with a guardian checks every future piece against the defined voice before it ships.
Pura Vida Growth is a creative consultancy based in San José, Costa Rica.
What changes when there is a system
| Surface | Without a system | With a system |
|---|---|---|
| Website | Without a system: Integrated solutions for your company. | With a system: We deliver on the date we promise. |
| The proposal | Without a system: PLEASE FIND ATTACHED THE QUOTE AS DISCUSSED. | With a system: Your delivery date is on page one. |
| Follow-up email | Without a system: Dear customer, we remain at your disposal. | With a system: Confirmed: it ships Thursday, as agreed. |
Nothing here got redesigned. The promise got decided once, and every surface says it in its own format. Illustrative example, not a real client.
The voice system with a guardian
Written down
The voice stops living in the founder's head and becomes a document anyone can apply: what the business says, what it never says, and what one of its promises actually sounds like.
Versioned
The standard changes when the business changes, and every change is dated. Nobody has to guess which version was the good one.
Watched
The guardian checks every future piece against the defined voice before it ships.
What you walk away with
The scope is decided on the call: not every business needs all of it.
Brand strategy and positioning.
What you stand for, against whom, and what stays out.
Message and voice.
How the business speaks, written down and usable by anyone on the team.
Identity design or evolution.
With a manual built around real use cases instead of a grid of logo variations.
Customer and employee experience mapping.
The moments where the brand is actually lived, including the ones nobody owns.
Questions
Do we need a new logo?
Not always. A brand stops looking inconsistent when the promise gets decided once and every surface says it in its own format. When it needs identity design or evolution, that comes with a manual built around real use cases instead of a grid of logo variations.
How long does Brand & Experience take?
Brand & Experience takes four to ten weeks, depending on scope.
What is a voice system with a guardian?
Your standard written, versioned and watched, so every future piece gets checked against the defined voice. The voice stops living in the founder's head and becomes a document anyone can apply.
Who keeps the brand consistent after delivery?
Your team. We leave the brand operating inside rules your team can use without us in the room. If the system needs someone operating it every month, that is what Content & Creativity is for.
Does it cover the store and the packaging?
It can include retail and physical experience, for when the business happens face to face: the store, the packaging, what the person at the counter says.
What if we don't know where the problem is?
Start with Deserve to Grow: a structured diagnosis of the business across up to six territories.