Ideas worth
sharing.

AI Search

I Asked ChatGPT About My Industry and We Weren't There

An assistant answers with what it can read and attribute. If a site hands it nothing a machine can read, the answer gets built out of other people's pages.

Federico Rojas

October 2026

AI Search

Your Site May Be Invisible to ChatGPT

The single technical decision that most often keeps a company out of AI answers, how to check it in two minutes, and what it costs to fix.

Federico Rojas

October 2026

AI Search

Two Things You'll Be Sold That Don't Work

Two measurements, both on large samples, on the two deliverables most often sold as the key to appearing in AI answers.

Federico Rojas

October 2026

AI Search

Your Position in ChatGPT Doesn't Exist

In Google there is a position because the result is the same for everyone. In an AI assistant there isn't, and a monthly number presented as a position is noise with the face of data.

Federico Rojas

October 2026

AI Search

What Actually Moves the Needle in AI Search

A benchmark compared classic SEO against the techniques invented for AI answers. The old work won, and the new ones often hurt.

Federico Rojas

October 2026

Strategy

What a Creative Consultancy Actually Does (And Why We Built One in Costa Rica)

Most agencies focus on making things look good. We built Pura Vida Growth around making businesses clearer, through brand strategy, AI systems, and intentional execution from Costa Rica.

Federico Rojas

July 2025

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Culture

Pura Vida Is Not a Slogan: It's How We Build

Pura Vida Growth is named after a philosophy, not a marketing angle. Clarity before speed. Quality over volume. Intention in every decision. Here is what that means in practice.

Federico Rojas

July 2025

Business

Soft Landing: How to Build a Business From Costa Rica Without the Friction

More founders are building from Costa Rica every year. Here is what actually matters when setting up, from legal structure and banking to brand positioning and digital presence.

Federico Rojas

July 2025

Strategy

Audience Testing & Product Launch: How to Stop Guessing and Start Winning

Most product launches fail quietly. Not with a crash. With a whisper. Here's how to build a launch strategy that's already been proven before you go live.

Federico Rojas

June 2025

Leadership

Giving Your Time a Job: A Framework for Intentional Productivity

Most people manage their tasks. The best leaders manage their time. There's a difference, and it changes everything.

Federico Rojas

June 5, 2025

Campaigns

The Power of UGC: Why Your Customers Are Your Best Marketers

People trust people. Not brands. UGC is the bridge between what you say about yourself and what others believe about you.

Federico Rojas

June 26, 2025

Experience Design

The Experience Economy Is Non-Negotiable

We've moved past the product economy and the service economy. We're in the experience economy now. And the brands that don't understand this are already losing.

Federico Rojas

June 12, 2025

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Strategy, brand, AI, no spam. Only when we have something worth saying.

Brand Strategy

Quiet Hype: How to Build Anticipation Without Overpromising

There's a version of hype that burns bridges before you've built them. Then there's quiet hype: the kind that creates genuine anticipation without the backlash.

Diana Lang

June 19, 2025

Branding

Max Confusion: What HBO's Branding Flip-Flop Can Teach Us

When Warner Bros. Discovery dropped 'HBO' from its streaming name in 2023, people noticed. And not in a good way. This is a case study in brand clarity lost and maybe regained.

Diana Lang

July 3, 2025

AI Tools

The Ultimate Guide to Using Read AI and ChatGPT Together

Most people use AI tools in isolation. Read AI transcribes your meetings. ChatGPT helps you think. But together? They change how you lead, decide, and execute.

Federico Rojas

July 10, 2025

Ideas worth reading.

Get the PVG newsletter when we have something worth saying. Strategy, AI, brand, no spam.

Ideas worthsharing.

I Asked ChatGPT About My Industry and We Weren't There

Your Site May Be Invisible to ChatGPT

Two Things You'll Be Sold That Don't Work

Your Position in ChatGPT Doesn't Exist

What Actually Moves the Needle in AI Search

What a Creative Consultancy Actually Does (And Why We Built One in Costa Rica)

Get ideas like these in your inbox.

Pura Vida Is Not a Slogan: It's How We Build

Soft Landing: How to Build a Business From Costa Rica Without the Friction

Audience Testing & Product Launch: How to Stop Guessing and Start Winning

Giving Your Time a Job: A Framework for Intentional Productivity

The Power of UGC: Why Your Customers Are Your Best Marketers

The Experience Economy Is Non-Negotiable

Get ideas like these in your inbox.

Quiet Hype: How to Build Anticipation Without Overpromising

Max Confusion: What HBO's Branding Flip-Flop Can Teach Us

The Ultimate Guide to Using Read AI and ChatGPT Together

Ideas worth reading.

Ideas worth
sharing.