We don't have a marketing team, and building one is a big move.
Between hiring six roles and hiring nobody there is a third option: Pura Vida Growth runs the function as your team, with named owners. The Extended Team covers strategy, creative, content, campaigns, paid media and reporting, run as one function, and it is priced from what it actually takes.
Pura Vida Growth is a creative consultancy based in San José, Costa Rica.
There are four ways to buy marketing
Which one you need depends on what is actually missing inside the company.
| Option | What you buy | What it means |
|---|---|---|
| Fractional CMO | What you buy: You buy leadership | What it means: Someone to decide. The execution is still missing. |
| Staff augmentation | What you buy: You buy people | What it means: Hands that wait for a brief. The thinking stays with you. |
| Agency retainer | What you buy: You buy deliverables | What it means: Output by the month. Nobody owns the function. |
| PVG Extended Team | What you buy: You buy the capability | What it means: Strategy, creative, content, campaigns, paid media and reporting, run as one function with named owners. |
The team you would have to build
This is the shape of a complete marketing function:
- Marketing director
- Creative director
- Designer
- Content manager
- Paid media specialist
- Growth strategist
What usually comes next
Other PVG services, each with its own scope:
Brand & Experience
The voice stops living in the founder's head and becomes a document anyone can apply.
Digital Experiences
Internal tools and CRM flows for the work that today lives in spreadsheets and in someone's memory.
Deserve to Grow
When you want the year's priorities to come from a diagnosis, not from a meeting.
Questions
How is an Extended Team different from an agency retainer?
With an agency retainer you buy deliverables: output by the month, and nobody owns the function. With an Extended Team you buy the capability: strategy, creative, content, campaigns, paid media and reporting, run as one function with named owners.
Is an Extended Team the same as a fractional CMO?
No. With a fractional CMO you buy leadership: someone to decide. The execution is still missing.
How is it priced?
An Extended Team is priced from what it actually takes: which roles are involved, how much capacity, how many brands or markets, the meeting rhythm and the level of responsibility PVG carries.
What if we already have someone in marketing?
That is the conversation: what exists internally today, what keeps falling through, and how much of the function you need covered.