The site looks good, but nobody does anything on it.
Pura Vida Growth builds sites around what the visitor has to decide, with base SEO and analytics wired in from the first build instead of added later. The first call is about which friction is worth removing first, and whether the answer is even a digital one. If the friction turns out to be wider than the digital part, Deserve to Grow is what usually comes next.
Pura Vida Growth is a creative consultancy based in San José, Costa Rica.
Other things people say that lead here
Almost none of these start as a digital project. They start as a sentence somebody says in a meeting.
“People ask an AI assistant for a recommendation and our name never comes up.”
AEO and SEO
Structure, content and technical signals so search engines and AI assistants find the business and repeat what it does without inventing the rest.
“Nobody knows what happened with last week's lead.”
CRM flow
Every lead enters with its source, moves through stages that have names, and has one person responsible. What went cold shows up before the month closes, not after.
“The store sells, but nobody understands why the carts fall apart.”
Measured ecommerce
Catalog, checkout and the instrumentation to read them: which step loses people, on which device, and what fixing that step is actually worth.
Who builds what
We build with modern tools.
No-code platforms, assisted development and whatever stack fits the job.
When it needs real engineering, partners come in.
And we say so from the start. You always know who is building what.
What we do not promise.
Enterprise software at any scale. If what you need is bigger than this, you hear it on the first call.
Questions
Do we need a new website?
That gets decided on the first call, by what the business is losing, not by a price list.
Is SEO included?
Yes. Base SEO and analytics come included in the first version, not sold as an extra later. There is also AEO and SEO: audit and ongoing optimization so both search engines and AI assistants can find you.
What is a pre-launch audit?
A battery of checks over the site or the campaign before it goes out, with a signed verdict.
What if the friction isn't on the site?
Frictions show up while looking at the business, which is what Deserve to Grow does: a structured diagnosis of the business across up to six territories.