I need more sales, but I don't know what's really blocking growth.

When sales stall and nobody can say why, Pura Vida Growth starts with Deserve to Grow: a structured diagnosis of the business across up to six territories, which takes four to eight weeks, depending on complexity. Every finding gets ranked by impact and effort on the Opportunity Map, and leadership decides what moves now, next and later. Those decisions become a phased roadmap.

Pura Vida Growth is a creative consultancy based in San José, Costa Rica.

Six territories with one question each

The scoping call decides which ones matter for your business. Not every business needs all six.

  1. Business direction

    Where is the company going, what does it sell, and what are its real priorities?

  2. Brand and offer

    How does the business present itself, and what does the customer actually understand?

  3. Customer experience

    What happens from the moment someone discovers the company until after they buy?

  4. Growth and communication

    How does the business create demand, communicate, and learn from what happens?

  5. Operations and information

    How does information move between people and departments?

  6. Digital and technology

    Which systems, data, automation or AI could genuinely improve the business?

What happens in those weeks

  1. Inside the business

    Interviews with leadership and team, observation, review of documents, systems, journeys and reporting. We separate what we observed from what we interpret, and every finding names its evidence.

  2. The Opportunity Map

    Every finding gets ranked by impact and effort, with a recommendation, an implementation path and a suggested owner.

  3. The decision session

    A working session where leadership decides what moves now, next and later.

Questions

What does Deserve to Grow look at?

It is a structured diagnosis of the business across up to six territories: business direction, brand and offer, customer experience, growth and communication, operations and information, and digital and technology. The scoping call decides which ones matter.

How long does Deserve to Grow take?

It takes four to eight weeks, depending on complexity, and ends in an Opportunity Map and a phased roadmap.

Do we have to hire PVG to carry out the roadmap?

No. On the Opportunity Map, every finding gets a recommendation, an implementation path and a suggested owner. Some of those owners are not PVG, and that is the point.

How does Deserve to Grow start?

With a scoping call. We map size, structure, what leadership feels is missing and where the company wants to go. No presentation, no pitch.

What if we only have one specific question?

That is what the Growth Session is for: one hour on one question, with a written recommendation afterwards. If it needs more than that, we say so.

Deserve to Grow

The first call is about scope: how big this needs to be, and which territories are worth looking at.

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